8, Marshal Baghramyan Ave., 2nd lane
Business & Design: A bridge between Venice and Armenia
On November 4, 17:30, WTC Yerevan hosted a Catalyst talk with Sergio Ferrandi, an architect and designer, member of the Presidium of International Academy of Design - Moscow.
The talk explored the exclusive encounter between refined Venetian aesthetic tradition and contemporary innovation, expressed through the language of luxury architecture and business.
We further focused on how Italian design can converse with various project types—such as hospitality, residential, institutional, fashion and offices, blending precious materials, timeless lines, and an elite entrepreneurial vision.
Through international projects and bespoke details, the talk guided participants on an emotional and economic journey, demonstrating that authentic luxury was not merely aesthetics, but the creation of lasting value and a connection between geographies of excellence. A manifesto of elegance and strategy that redefines the standards of exclusive living spaces.
Sergio Ferrandi
Sergio Ferrandi was born in Bergamo, Italy. His first professional experiences were connected to the luxury contract sector, working with Italian luxury companies on construction sites of some of the most elegant and refined 5-star hotels in Milan (Hotel Principe di Savoia) and Switzerland (Badrutt’s Palace in St. Moritz). After these experiences, he began dedicating himself to the design and construction of private residences in the Middle East (Saudi Arabia, Kuwait, United Arab Emirates). The Arab world later evolved in parallel with the Russian and Central Asian markets. He also designed and built the new VIP terminal of UFA Airport, in the Republic of Bashkortostan (Russia). From 2019 to 2023, he served as an Assistant Professor at the KazGASA University of Architecture in Almaty (Kazakhstan) and since 2019, he has been a member of the Presidium of the IAD (International Academy of Design – Moscow), holding the position of President of the European Union Department.
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